When the sale of a products is disabled, either because it is closed or not yet opened, a generic "We're Sorry" header is presented to the user. The body of this message can be edited, but not this header. In my case, it is a product that has net yet open its sales, and I would like an enthusiastic header saying: "We are almost ready to open sales" or something like that. Presenting prospective customers with the generic "we're sorry" message sucks. Solution: Make it possible to edit the header as well as the body.